Our approach
The Roofing & Home Services Marketing Plan
Marketing built for more visibility, brand recognition, leads, jobs, and more profits.
The 3 Pillars of Our Comprehensive Approach
Our comprehensive plan is built around three main pillars that we put into place for our roofing and home service contractors to truly dominate their local market online.
1. Maximize Opportunities
Capture leads, rank higher on Google and grow your database by increasing organic and paid traffic. We focus on proven contractor traffic sources and pay-per-click to increase better quality leads for contractors that maximizes their return on investment.
- Organic SEO
- Paid Ads
- Retargeting
- Email Marketing
2. Increase Conversions
Convert more quality leads into higher paying jobs with an optimized website and powerful automations built specifically for contractors. A great website will not only look great and represent your company well; it will also have the right conversion elements in place to encourage customers to pick up the phone and call your business.
- Website built to convert
- Reputation Management
- Advanced Automations
- Compelling Content
3. Accelerate Growth
Optimize for maximum performance and lead flow. We use real-time call tracking and reporting to monitor the campaigns so that we can truly quantify the return on investment. This allows us to turn the dial up or down as needed to match the rate of your growth.
- Call Tracking
- Keyword Ranking
- Organic Analytics
- KPI's & ROI Reporting
3 Steps To Get Started
Website
Design
Search Engine Optimization
Our team will ensure your campaign is optimized to help you rank higher on Organic and Maps searches on Google and Bing.
Paid Ad Management
We perform routine split testing, tweaking, and fine-tuning to make sure you are getting the most return on investment for Google ads.